How Google Glasses can provide insight from the consumer perspective


Jones and Robinson

A few days ago I blogged about how operators had to try to see things from the customer’s perspective.  Since then I have come across this teacher’s blog, recording how over the period of a year, she had trialled the use of Google Glasses in the classroom.  This product has now been officially launched and is set to transform operations in many ways, most of which are yet to be fully understood.  But as this blog illustrates, the impact of this technology is likely to be profound.

In simple terms, Margaret Powers has asked the children to wear the glasses when engaged in a wide variety of tasks.  Because there is then a video and audio recording of what took place, it is possible to see that experience through the eyes and ears of the child.  As a result of this, the blog records a whole series of ‘gestalts’ –…

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